Social Media Marketing

Social Media is more important than ever in 2018 to grow your brand and brand awareness. Whether you are a local business, coach, or mentor. Whatever you’re business is, it’s important to first dial in on some of your goals regarding social media marketing. Sometimes, it can be difficult to determine exactly what your objectives should be, but here are some examples to help you dial in on them.

Some Examples of Social
Media Marketing Goals:

  • Increase brand awareness
  • Higher quality of sales
  • Drive in-person sales
  • Improve return on investment

Regardless of what you’re goals are, you need to determine the best plan of action to reach those goals, and often the goal will help point you in the right direction of what strategy and potential platforms to focus on. But before you can implement any strategy, thorough research for your niche needs to be completed. Knowing who your ideal customer or client is, their age, their gender, and what the most valuable demographic factors are, help guide you to the right social media platform. 

Facebook Marketing

Facebook is continuously growing with users everyday which is why it has become a popular place to advertise for local businesses. Unlike other paid advertising methods, you can target down more specificially to who will see your ad, which allows you to only pay for the people you want to see it.

Before creating an ad on Facebook, here are some value demographics to consider:

  •  Women users (89%)
  • 18-29 year olds (88%)
  • Urban- and rural-located users (81% each)
  • Those earning less than $30,000 (84%)
  • Users with some college experience (82%)
And while those demographics are important, you need to really dive into your company and brands demographics. Further analysis has to be completed before you can truly know your customer demographics are in order to target them specifically. 

Check our dedicated page to Facebook Advertising and grab a FREE copy of our detailed Facebook Targeting Cheat Sheet.

Instagram Marketing

Instagram-ads

When you choose to post an ad on Facebook, you may also choose to post an ad on Instagram. Depending on your product, service, and ideal customer, Instagram may be a vital platform for you to advertise on. 

Before creating an ad on Instagram, here are some valuable Instagram Demographics to consider:

  • Women users (38%)
  • 18-29 year olds (59%),
  • Urban-located users (39%)
  • Those earning less than $30,000 (38%)
  • Users with some college experience (37%)
And while those demographics are important, you need to really dive into your company and brands demographics. Further analysis has to be completed before you can truly know your customer demographics are in order to target them specifically. 

Some of the other Social Media Platforms

There are a bunch of other Social Media platforms like Twitter, YouTube, and Pinterest (just to name a few) and all of them can help you market your business to your customers in different ways. But like we said, the first thing first needs to be customer research. Without that, you may be spending all of your time and energy marketing your business, to individuals that may or may not be your ideal client.