Local SEO Case Study.
We let our results do the talking. Learn about how we helped a local Tree Service improve its digital footprint but designing a customized website, leveraged SEO to get more clients and increase revenue.
This client had been running through business through referrals and word of mouth. They were getting by, but not growing, and despite their amazing workmanship and pricing could not figure out how to grow. They did the typical print marketing, flyers, handouts, and nothing moved the needle. That is when they reached out to us to implement an online marketing plan to drive customers and ultimately their revenue. They knew they were behind their competition because they did not have a website, social media, or any online presence but they did not know how important it was.
The first step in our strategy was to create a professional website for our client. We know how important a a well-designed and user-friendly website would serve their business. By showcasing their services, expertise, and past projects, we aimed to establish credibility and make a positive first impression on potential customers. The website also included clear calls-to-action and contact information to encourage conversions and inquiries.
Next, we focused on developing a strong social media presence for the tree service business. We selected platforms that aligned with the target audience, such as Facebook and Instagram, and created engaging profiles. Regularly posting informative content, including tips for tree care, showcasing completed projects, and sharing testimonials, helped to build brand awareness and connect with potential customers.
To increase the visibility of the tree service business in search engine results, we implemented a comprehensive search engine optimization (SEO) strategy. Through extensive keyword research, we optimized the website’s content, meta tags, and headings to ensure it ranked highly for relevant search queries.
To accelerate the growth of the tree service business, we utilized paid advertising campaigns. By targeting specific demographics and geographic areas, we ensured that the ads reached the most relevant audience. You can learn how you can set up a basic Facebook Ad by reading our recent blog post.
Our client experienced a substantial increase in customer inquiries, conversions, and revenue. Through ongoing monitoring and optimization, we continue to support their growth by adapting to changes in the digital landscape and staying ahead of the competition.
Since working with us they have:
- Design & Launched a website optimized for their services in their target areas.
- Reviewed and implemented reputation management to maintain and grow five-star rankings on Google, Yelp, and other directories. –
- Increased rankings on organic keywords that are user intent to drive calls.
- Increased revenue year after year to help them continue to grow their business.
- Improved SERP rankings for commercial keywords from outside of the top 100 to within the top 3.
- Implemented a consistent SEO strategy that’s helped drive 1,000% more Organic Users over the course of working together.
Watch what Brandon has to say about his experience with local marketing solutions.
Have a project in mind?
Book a call with our team