Do you have a Facebook Group? Or are you considering creating one? Whether you have a thriving Facebook Group or are just starting out, you want to make sure you are utilizing all of the Facebook Group Management Tools available to help create a stronger, more engaged, and thriving Facebook community.
*Please keep in mind the content provided is free and most of the tools recommended are free. However, there may be referral link(s) on our site where we earn a commission if you purchase any recommended.*
Depending on your niche or topic surrounding your group, the content clusters (or ideas) or implementation strategies might vary on how to manage Facebook Groups. However, as experienced Facebook Group Managers who have helped many group owners monetize and grow their communities, and we have the top recommended tools and strategies we always set up and recommend to clients.
#1. Ask all members qualifying questions.
The goal of the group is to have engagement with your ideal audience/client. You want to make sure their interested in the topics you’re discussing, and that they will engage in your group.
You can use these three questions to do a variety of different things such as:
- Collect email addresses or phone numbers for marketing
- Gather pain points to use for future promotions/offers
- Ask if they need 1:1 support or help with something you may offer and if it’s okay to reach out to them.
Set this up by going to “Membership Questions” inside your group and create three questions for your specific industry/niche.
#2. Connect this information using an automation tool (we recommend Zapier) and Group Funnels, to do this.
- Once you have this information, you want to utilize it in a way that can benefit your business in an affordable, but impactful way.
- Group Funnels allows you to bulk approve members and push their information into a Google Sheet (with their answers) and then with additional automation can push them to whatever email software, or CRM you are using.
- You will want to filter out and look at the member requests and decide if they are your ideal client/customer/group member. We recommend looking at their Facebook Join date, how many groups they are in, mutual friends, and if they answered your three qualifying questions. If they didn’t you can request and remind them to do so.
#3. Connect your CRM or email marketing platform, we recommend ActiveCampaign.
- This allows you to build custom email marketing campaigns (and SMS campaigns) to this audience and grow your email list at ease and you can take the information they gave you to create offers!
- ActiveCampaign also allows you to segment out different audiences and their engagement with ease to help you have a profitable email list.
#4. Find moderators, you can either hire a Virtual Assistant, a Facebook Group Manager, or those within your group who are very active.
- As you grow your group it will be important to delegate tasks where you can. Since this can be delegated out, we recommend either hiring a Facebook Management Company to help you get it set up, or working with your team to set up standard operating procedures to ensure it’s done correctly.
- These moderators can also help manage and remove problem members’ comments/posts.
#5. Engage with your members.
- This is especially true in the beginning. Comment, reply, and interact with every single post/comment as it will drive engagement within your group.
- There are specific programs and chrome extensions that can help with this once your group gets big enough, we recommend CommentFunnels as it helps you save time and effort by replying to your Facebook Posts and doesn’t affect engagement or trigger any spam filters
#6. Come up with a content calendar or content strategy.
- Facebook Groups allow for scheduled posts, so working with a marketing agency or a content writer to draft posts and schedule them will save you a ton of time. This will also allow you to vary the type of content you are posting (think video, images, text, etc.)
- Instead of bulk scheduling them in the Management Section of your Facebook Group, we recommend Buffer and do this with a connection Zapier to make it work. Buffer is essentially a content management platform that allows bulk posting to different social media platforms which can save you time as well while growing on multiple platforms.
If you’ve gotten value from this post, are looking to grow your Facebook Group even more, and are starting to think about a Facebook Group Manager or hiring a Facebook Group Management Agency to help you optimize your group and help turn members into customers, let’s schedule a call and see if we’re a good fit