If you’re new to the world of Facebook Advertising, it can seem a bit overwhelming. But with the right guidance, setting up your first ad is easier than you think!
In this blog post, we’ll provide you with a step-by-step guide on how to get started with Facebook Advertising. We’ll discuss everything from understanding the basics of Facebook Advertising to designing a compelling ad. So, if you’re ready to get started with Facebook Advertising, keep reading to learn more!
First things first. When setting up a Facebook Ad, it’s important to decide on your goal. This will help determine the campaign. Are you looking to get more clicks or conversions? Are you looking just to get more brand awareness or drive traffic to your site? The two biggest ones that we use are clicks and conversions. To choose the right objective, you need to understand what each means.
Clicks are the number of people who click on your ad and visit your website or landing page.
Conversions are the number of people who complete a desired action such as signing up for an email list or making a purchase. Pro tip: Conversion tracking needs to be set up properly for this to work. Learn more about that by clicking here.
Knowing which one of these goals you want to achieve will help you create a successful ad campaign. Once you have decided on a goal, you can use Facebook Ads Manager to set up the campaign, choose the audience, determine the budget, and design the ad.
Choosing your audience is an important step in setting up a Facebook ad. It allows you to target potential customers who are likely to be interested in what you’re selling. There are several different types of audiences you can choose from and each has its own benefits.
The first option is to create a new custom audience. This is where you can upload customer data such as emails, phone numbers, and other details about your current and potential customers.
You can also target people who have visited your website or taken certain actions on it. This gives you the ability to reach out to people who have already shown an interest in what you have to offer.
Another option is to target people based on their interests and behaviors. You can use this to reach out to people who may be interested in what you have to offer, but don’t necessarily fit into one of your existing customer groups. For example, if you sell sports equipment, you might target people who are interested in sports or outdoor activities.
You can also use Lookalike Audiences which allow you to target people who share similar characteristics with your existing customers. This is a great way to find new potential customers who may be interested in what you have to offer.
Finally, there is the option to target people based on their location. This allows you to reach out to people in specific areas. This includes those who live within a certain radius of your business or those who have recently traveled to certain cities.
With the right combination of targeting options, you can ensure that your ad reaches the right audience and leads to more conversions.
Knowing how much you can afford to spend on an ad will help you determine the type of campaign you can run, what size audience you’ll be able to target, and how long you’ll be able to advertise for.
There are a few key factors to consider when setting your budget for a Facebook ad campaign:
- The number of people you want to reach
- The type of campaign you’re running
- The duration of the campaign
- The amount you’re willing to spend
When it comes to setting an exact amount for your budget, it really depends on your individual objectives and what kind of return on investment (ROI) you’re looking for. If you’re looking to reach a large audience in a short amount of time, then it’s best to start with a larger budget that’s more in line with the scale of the campaign. If you’re just testing the waters, then starting with a smaller budget may be more suitable.
When deciding on an exact budget amount, it’s also important to factor in how competitive the market is, how quickly you need results and the overall value of your audience. For instance, if your audience is high-value and in demand, then you may need to increase your budget to be competitive.
Ultimately, there’s no “right” answer when it comes to deciding on a budget for your Facebook ad campaigns. You should take into account the factors mentioned above as well as your own personal goals to come up with an amount that works for you. A good rule of thumb is to start small and adjust as needed based on performance. Hint: If you want to make changes, wait for Facebook to exit the learning phase. Multiple edits cause it to essentially start over. We also suggest $15.00 per interest as the bare minimum.
Now we dive into the creatives. When it comes to creating your Facebook ad, you have a number of choices in terms of the ad format. Facebook offers both image and video ads, so it’s important to consider the best option for your campaign before you begin. Image ads are popular because they are simple to create and offer the most basic type of messaging. On the other hand, video ads allow you to get creative with your ad content and showcase more information in a short amount of time. It also gives you some cool options for retargeting based on how many seconds or percentages the audience watched.
When deciding between an image or video ad, you should consider the goal of your campaign and the resources available to you. An image ad is typically the easiest and fastest way to set up a Facebook ad. You can create an image ad with a minimum of effort, making it perfect for campaigns that require quick results. However, if you have a larger budget and more time to devote to creating an ad, then a video ad may be a better choice.
Ultimately, it’s important to determine what type of message you want to convey and the resources available to you when choosing an ad format. If you need help deciding, consider using a mix of both image and video ads as part of your overall strategy to maximize your reach. You can always split test creatives (copy, and visuals).
Your ad copy should be concise and to the point, yet informative enough to grab attention and entice readers to learn more about your product or service. The key to successful ad copy lies in its structure. It needs to lead with a strong headline and follow it up with a body copy that provides details and further entices the reader.
When it comes to the headline, make sure you clearly communicate the benefit! Use actionable language and interesting word choices to create curiosity and stand out from other ads. For example, instead of saying “We Offer Great Products,” try something more like “Discover Amazing Products, You’ll Love!”
For the body copy, focus on how your product or service will help the reader. Explain what makes it unique and why they should take advantage of it. You can also highlight any promotions you’re offering and add a sense of urgency.
Finally, remember that succinctness is key — aim for a maximum of three sentences in your body copy. This will keep your readers focused on the main points and compel them to click through and learn more. With a few simple changes, you can create powerful ad copy that resonates with your target audience and drives results.
Once your Facebook ad is up and running, it’s important to track its progress. Thankfully, Facebook Ads Manager makes this easy by providing helpful analytics and insights. You can use the insights to gauge how your ad is performing and make any necessary adjustments.
When monitoring the results of your Facebook ad, it’s important to look at key metrics that indicate a successful campaign. Pay attention to your ad’s reach, impressions, clicks, cost-per-click (CPC), click-through rate (CTR), and conversion rate. If your goal is engagement, also consider the number of reactions, comments, and shares your ad receives.
You can use this data to tweak your ad so it performs better. If you see that people are clicking on your ad but not following through with a purchase, something is wrong. So this information tells you that may need to focus on optimizing the landing page experience.
Ultimately, Facebook Ads can bring a positive return on investment to your business. With a solid strategy, consistent monitoring, and optimization, your business can reap the rewards of successful Facebook Ads.
And while you can run Facebook ads yourself, you don’t need to. Why were more hats than you already need? Hiring an agency to do your Facebook Ads has many advantages over doing it yourself. Our agency will be able to provide expertise in all aspects of the process, such as setting goals, determining budgets, creating compelling ads, and targeting the right audience. You will also get to leverage our years of experience which will cut down on the learning time, and generate a quicker ROI. Contact us today to see how we can help you maximize your Facebook ads.