Fractional CMO
Case Study.

We let our results do the talking. See how we became the fractional CMO behind Brickroad, taking ownership of everything from ads and email to branding and operations, and delivering their highest revenue month of the entire year in our very first month.

The Challenge.

Mike is the founder of Brickroad, a design brand creating Japanese porcelain home goods that are handmade in Japan, with 5% of every purchase going to provide therapy for those in need. It is a beautiful, mission-driven business, and like most founders, Mike was wearing every hat to grow it.

As he puts it, the hardest part of growing a business is time, and a close second is finding someone who can actually jump in and help. Running Brickroad meant juggling marketing, advertising, email, branding, packaging, operations, and everything in between, all at once. What he needed was not another tool or another vendor. He needed senior marketing leadership that could take ownership across the entire business, without the cost and commitment of hiring a full-time CMO, and a partner who would actually get things done rather than talk a big game and deliver little.

The Solution.

We stepped in as Brickroad’s fractional CMO and took ownership of the whole marketing engine, top to bottom. Within days of our first call, we were deep in the business, going through the analytics, the dashboards, the existing ad campaigns, and years of company history so we understood exactly what was working, what was not, and where the biggest opportunities were.

From there we went to work across every lever that drives the business:

We audited the existing paid ad campaigns to see where the budget was actually performing and where it was being wasted.
We rebuilt the email marketing program, moving it off Shopify and onto Mailchimp so Brickroad could run stronger campaigns and automations and actually turn subscribers into repeat buyers.
We dug into the real cost to run the business, looking at the numbers behind every part of the operation so decisions were grounded in profit, not guesswork.
We refined the brand, sharpening positioning and packaging so Brickroad looked and felt like the premium, mission-driven brand it is.
We launched into influencer marketing to get the products in front of the right audiences and build awareness.
We streamlined operations, onboarding, and admin, taking scattered work off Mike’s plate and organizing it into a system that runs smoothly.

In short, we did the work of an entire marketing department, acting as a partner in the trenches who is just as invested in Brickroad’s success as Mike is.

The Results.

In our very first month working with Brickroad, we delivered their highest revenue month of the entire year:

Grew total sales by 210%, reaching $8,970, the highest revenue month of the year
Increased site sessions by 64%
Grew orders by 10% Rebuilt the email program on Mailchimp, lifting email click rate to 6.4% as the new program rolled out
Sharpened brand positioning and packaging to match the quality of the product
Launched influencer marketing to expand reach and awareness
Gained a clear picture of the true cost to run the business and where to invest next
Streamlined operations and saved Mike hours, days, and weeks of time, plus a significant amount of money

Ready to grow your business too? Book a call and let’s build your success story next.