Employment Lawyer
Case Study.

We let our results do the talking. In this local SEO case study, you’ll learn how we helped a Philadelphia employment lawyer dominate Google’s Local Map Pack across the city in just four months — turning limited visibility into consistent, high-intent leads.

The Challenge.

This Philadelphia-based attorney faced a common problem for local service providers — their Google Business Profile (formerly GMB) wasn’t reaching far enough to generate consistent leads.

Highly Competitive Market: Dozens of established employment lawyers were targeting the same keywords.
Minimal Local Reach: Heatmap data showed rankings dropped sharply outside a small radius around the office.
Under-optimized Listing: Missing business information, limited imagery, and no ongoing optimization strategy meant Google had few strong signals to rank them city-wide.

The result? Potential clients in nearby neighborhoods were finding competitors first.

The Solution.

We knew this was a perfect opportunity for a targeted Local SEO campaign combined with strategic Google Business Profile optimization.

Step 1: Google Business Profile Optimization

Refined primary and secondary business categories.
Added detailed, keyword-rich service descriptions tailored to employment law.
Uploaded high-quality images of the office and attorney to improve engagement signals.
Built out FAQ entries to address common client concerns directly in search.

Step 2: Local Content & Authority Building

Developed geo-targeted service pages optimized for both “employment lawyer” and neighborhood-specific search terms.
Published consistent Google Posts to keep the profile active and relevant.

Step 3: Citation & Local Link Building

Cleaned and standardized NAP citations across authoritative legal and local directories.
Earned backlinks from local publications, business groups, and niche legal directories to boost authority.

Step 4: Review Growth System

Implemented a streamlined process for requesting client reviews, leading to steady growth in keyword-rich feedback that strengthened trust signals.

The Results.

In only 4 months, visibility and lead flow transformed.

Before (Heatmaps):

Rankings mostly in the 10–20+ range (orange/red zones).
Only a small pocket of top 3 rankings directly around the office.

After (Heatmaps):

Significant expansion of #1–3 rankings (green zones) across Philadelphia.
Target keywords such as “Philadelphia employment lawyer” and “employment attorney near me” consistently in the Local Map Pack city-wide.
Large increase in discovery searches and inbound phone calls from potential clients.

The Impact.

The attorney is now seen as a leading choice for employment law in Philadelphia — not just in their immediate neighborhood.

The increased visibility has created a steady stream of qualified leads, stronger brand recognition, and a clear competitive edge in one of the city’s most competitive legal markets.