Brand Consulting
Case Study.

We let our results do the talking. Learn how we helped Erik of Relating Studio, a self-leadership and relationship coaching practice, turn deep, nuanced work into clear, consistent messaging that reaches and connects with the right clients.

The Challenge.

Erik, the founder of Relating Studio, does powerful work. His coaching helps people build self-led relationships through Internal Family Systems and structured parts work, an approach that is deep, personal, and genuinely transformative. But that is also exactly what made it hard to market. Work this nuanced does not fit into a quick, obvious pitch, and Erik found himself struggling to translate what he does into messaging that clearly spoke to the right people.

On top of that, marketing simply was not where his genius lived. Like a lot of brilliant practitioners, he found the marketing side overwhelming and scattered, and he needed a partner who could bring patience, structure, and clarity to it rather than adding more noise. What he was missing was not more tactics. He needed someone to truly understand his business from the top down and the bottom up, and to build messaging and a marketing approach that actually felt like him.

The Solution.

We approached this as a full small business consulting engagement, taking ownership of Erik’s entire marketing process from strategy to execution so he did not have to piece it together himself. We started by getting to know Relating Studio deeply, looking at the business from the big-picture vision all the way down to the details of how Erik works with clients and what makes his approach different. That top-down and bottom-up understanding is what let everything that followed feel authentic instead of generic.

From there we focused on clarity and consistency. We took the time to really understand his audience and the exact type of clients he wanted to work with, then built his brand positioning and website copy around them. That way, when the right person lands on his site, the messaging feels like it is speaking straight to them, and it stays consistent everywhere his brand shows up.

Just as important was how we worked together. We brought patience and steady, clear guidance to every step, answered questions quickly, and paid close attention to the small details that matter, catching things Erik did not see at first. Instead of handing him more work, we took the whole process off his plate and made it feel manageable from start to finish.

The Results.

Working with Local Marketing Solutions, Relating Studio now has:

Brand positioning and website copy that speak directly to the exact clients Erik wants to work with
Clear, consistent messaging that turns deep, nuanced coaching into language the right people immediately connect with
A cohesive brand that feels trustworthy and true to who Erik is
A patient, responsive partner who took on the entire marketing process and guides the strategy
A marketing approach Erik feels confident in, instead of one that felt overwhelming

In Erik’s own words: “She didn’t just look at my business from the top down, but really from the bottom up. Her patience, kindness, and guidance completely changed the way I approach marketing. The messaging is so consistent it feels like it’s speaking directly to me, and that’s exactly what I wanted. I highly recommend working with her.“