Wedding Photographer
Case Study.

We let our results do the talking. In this case study, you’ll learn how we took a talented part-time wedding photographer to a fully booked, full-time business using paid ads, after she had tried everything on her own and hired other specialists with no luck.

The Challenge.

This client, Melissa McLaughlin of Weddings by Melissa, is a gifted wedding photographer based in Asbury Park, New Jersey who had been shooting weddings part-time for years while working another job, and she could not break through to doing it full-time. It was not for a lack of effort. She had been spinning her wheels trying everything she could think of to grow on her own, from posting consistently on Instagram to exhibiting at bridal shows to running her own ads.

When that did not work, she hired outside ad specialists to run her campaigns, and even those did not deliver. She had gotten to the point of trying to learn paid advertising herself and still could not generate a steady stream of couples ready to book. The talent was never the problem. She had a real business and real demand, she just needed a marketing system that could reach the right couples across New Jersey consistently and turn them into booked weddings.

The Solution.

We quickly saw that there was a strong market for her work, because couples who found her wanted to book her. The issue was that her past efforts, and the specialists she had hired, were all over the place and never built into one system. So coming in, we knew we had to understand her business, her ideal couple, and her booking process completely in order to be successful.

Once we learned how she was getting inquiries and where couples were dropping off, we quickly realized we could put her in front of engaged couples who were actively searching for a wedding photographer in Asbury Park and throughout New Jersey.

So that is exactly what we did. We audited her past advertising and paused what was not working, her website and her entire sales process and built out a paid advertising strategy on Google Ads targeting high intent, ready to book couples instead of a broad audience that was never going to convert.

We also knew that sending traffic to the right place mattered as much as the ads themselves. So we created a dedicated, conversion focused landing page and set up proper tracking so that every inquiry and booking could be measured, and we could put more budget behind the campaigns and audiences that were actually booking weddings.

From there, we managed and optimized the campaigns on an ongoing basis, refining the targeting and creative so her calendar stayed full and her ad spend kept working harder over time.

The Results.

Since working with us she has:

Gone from inconsistent part-time work to a consistently booked calendar
Been able to leave her part-time job and pursue wedding photography full-time
Earned more than she previously made from her part-time job and weddings combined, the most successful stretch of her career to date
Been so happy with her results that she has referred multiple other wedding photographers our way to help grow their businesses
Is booked out a year in advance
Achieved a ROAS of 10X on her ad spend

Ready to grow your business too? Contact us and let’s get your calendar booked out.