Google Ads Case Study.

We let our results do the talking. In this google ads case study, you’ll learn how we helped a relationship coach get a 6x ROAS using Google ads when other agencies failed to generate an ROI.

The Challenge.

By the time this client came to us, they had all but given up on paid advertising. They had spent close to two years trying to crack it, cycling through more than ten different marketing companies and agencies along the way, and every one of them left the strategy more scattered than the last. They had a real business with real revenue, a following, and a range of offers including online memberships, toolkits, relationship agreements, workshops, and events, but nothing on the marketing side was working together, and the money they were putting into Facebook and Google was coming back with little to show for it.

Part of the difficulty was the nature of the work itself. This was not a one-size-fits-all coaching business. They helped people through some of the most personal and emotionally charged moments in their lives, from navigating open relationships to working through divorce to rebuilding trust after infidelity. Each of those journeys speaks to a very different person in a very different headspace, and their marketing had never been built to reach and speak to those audiences individually. As a result, the right people were not finding them, and the ones who did were not always the right fit.

On top of that, they were facing challenges on both ends of the funnel. They struggled to consistently bring in new clients, and they struggled to keep the ones they had, with a churn rate that made it hard to build predictable, compounding growth. What they were missing was not another vendor to run a few ads. They needed real marketing leadership, someone to take ownership of the entire strategy, bring order to the chaos, and build a system that could attract the right clients and actually keep them. That is where we came in.

The Solution.

We knew right away that there was a market for their product and services because they had clients. But they let us know they had worked with over 10 different marketing companies prior to hiring us, so their strategies were all over the place. We knew coming in, we would have to consult with them and their business completely to understand each part of their business in order to be successful.

Once we learned about their processes for generating new coaching clients, we quickly realized that we could easily improve this and generate cashflow into their business to help fund it while focusing on their other products and services. So that is exactly what we did. We reviewed their Google AdWords account and paused all campaigns. We audited their website and created a specific coaching page where we would drive the traffic we would ultimately generate using high-intent keywords. We also knew that the way their website was setup, there were missing a lot of data analytics to pinpoint what was working, so we had to get this fixed immediately to help them scale their business.

We then got to work to build the campaign and also built a custom CRM to automate the leads coming in, and make sure they were followed up with quickly to schedule their initial free introductory coaching call.

We knew that they were also missing out on a lot of opportunities within their Facebook Group as it was not setup properly to capture the new members, and push them into a targeted email and outreach sequence. We implemented the strategies and Facebook tools we discuss in this blog post to help them manage and start to monetize their group.

Each page was curated based on the branding concepts of the client and we incorporated parts of their old website that they felt were important. We then built out additional pages for the services they provide along with service area pages to allow them to improve their rankings in that area. We analyzed keywords of not only their industry but of their competition to incorporate into a content calendar for blog posts and to include in the pages we created.

The Results.

Since working with us they have:

Achieved a ROAS of 8-10x for the coaching ad campaign.
Decreased their churn rate on new members by implementing content and services that their community wants and needs.
Implemented Google Analytics and Tag Manager to track and understand the data.
Increased their email open rates by implementing segmentation and engagement and re-engagement campaigns.
Improved SERP rankings for relationship keywords from outside of the top 100 to within the top 5 to generate potential members and clients.
Implemented a consistent SEO strategy that’s helped drive 1,000% more Organic Users over the course of two years.
Created CRM and follow-up system to generate 6-figures in high-ticket sales.
Implemented a keyword strategy to rank for keywords that were being searched by potential clients that were not being targeted.
Implement a content marketing strategy to continue to improve and manage positions in the SERP rankings.

You can also read about another Google Ads Case Study here.