


The way people search is changing
Search moved. Most businesses haven't.
For twenty years, getting found meant ranking on Google’s blue links. That’s not the whole game anymore. Now a customer asks ChatGPT for a recommendation, reads Google’s AI Overview at the top of the page, or gets a straight answer from Perplexity, often without clicking a single website. Whichever business the AI names is the one that earns the trust, and the customer.
That’s a threat and an opportunity at the same time. A threat, because if AI doesn’t know your business, it points people to a competitor and you never enter the conversation. An opportunity, because almost no local businesses have done a thing about this yet. The door is wide open right now, and AI SEO is how you walk through it, before your competitors even realize the rules changed.











