Local & Ecommerce
Case Study.

We let our results do the talking. Learn how we helped a local jeweler attract more sellers, boost brand awareness, and increase revenue through a mix of targeted campaigns, technical SEO fixes, and conversion-focused marketing strategies.

The Challenge.

This local jewelry and gold buying business had a strong in-person reputation but wasn’t maximizing its online potential.

Despite offering competitive prices and exceptional customer service, the website had technical SEO issues that were holding back search rankings. Their “We Buy Gold” campaigns weren’t reaching enough high-intent sellers, and their email list wasn’t being leveraged to bring customers back for repeat visits or seasonal offers.

At the same time, jewelry sales had gone flat, there were no online sales being generated, and store walk-in traffic had slowed to a crawl. They needed a cohesive strategy to capture motivated sellers searching online, drive in-store visits, revive jewelry sales, and grow both new and repeat business.

The Solution.

We started by repairing the foundation:

Website & Technical SEO Fixes: Resolved indexing and crawl errors, improved site speed, optimized metadata, and added structured content targeting high-value keywords like “buy gold,” “sell gold near me,” and “gold jewelry.” Implemented schema markup for better search visibility and improved the user experience to encourage online purchases.

With the foundation fixed, we launched a multi-channel growth strategy designed to boost both gold buying and jewelry sales:

Google Search Campaigns: Created high-converting PPC campaigns focused on “We Buy Gold” keywords to attract sellers ready to transact.
Facebook Advertising: We ran targeted campaigns promoting both gold buying and jewelry products, paired with retargeting ads to re-engage website visitors and abandoned cart users.
Email Marketing: Developed automated flows and seasonal campaigns promoting gold buying services, new jewelry arrivals, and special store events to drive both online and in-store purchases.
Conversion-Focused Website Updates: Improved product pages and checkout flow to enable seamless online jewelry sales and reduce cart abandonment.

Finally, we set up ongoing tracking, testing, and optimization to ensure each channel delivered measurable ROI and that gains in traffic, leads, and sales were sustainable.

The Results.

Since working with us, this local jewelry and gold buying business has experienced:

Significant increase in leads from “We Buy Gold” campaigns, both online and in-store.
Revived jewelry sales through targeted promotions, resulting in the first online sales and a steady climb in transaction volume.
Boost in-store walk-in traffic thanks to local ad targeting and seasonal event marketing.
Improved organic rankings for competitive gold buying and jewelry-related keywords after technical SEO fixes.
Higher customer retention through email campaigns, bringing past buyers back for repeat sales.
Revenue growth from both gold buying and jewelry sales, driven by a multi-channel approach.