Marketing Consulting Case Study.

We let our results do the talking. In this case study, you’ll learn how we helped a data analyst relaunch their website, and improve their rankings, and how we are supporting them to continue to grow and optimize their business.

The Challenge.

This client came to us after years of frustration with agencies, online business managers, and fractional CMOs who just didn’t get it. Despite investing in SEO and content, their growth had plateaued, and they felt stuck. Nothing they tried was moving the needle in a meaningful way.

Their business has two distinct verticals: one focused on data analyst training through courses, workshops, and memberships; the other offering Internal Family Systems (IFS)-based coaching and counseling. We began our work together on the data analyst side, where they were already generating revenue—but facing serious challenges with customer retention and conversion.

They had invested significantly in organic SEO, but the results consistently fell short. The website was underperforming—slow, outdated, and weighed down by years of unresolved technical issues. Despite having strong offerings, they struggled to communicate their value, attract the right audience, and keep customers engaged.

We stepped in as more than a service provider—we became their core marketing partner. We redesigned their website with a focus on speed, performance, and clarity, resolved complex technical SEO issues, and helped reestablish a marketing foundation that could scale. From strategy to execution, everything was built around understanding the heart of their business—and making sure their marketing finally reflected it.

The Solution.

Our first step was a comprehensive audit of their website and service offerings to identify where things were falling short. We then fully redesigned and rebuilt the site with a focus on conversion rate optimization, user intent, speed, and mobile performance. From the start, we could see there was clear demand for their services—they had active clients—but after working with over 10 different marketing teams in the past, their overall strategy was scattered and inconsistent.

We knew this couldn’t be a surface-level fix. To succeed, we had to deeply understand the inner workings of their business and align their marketing with each part of their customer journey. That meant stepping in not just as designers or marketers, but as strategic consultants.

We started with a competitive audit to understand the landscape for data storytelling and data analyst training. This gave us valuable insights into how competitors were positioning themselves, what keywords were driving traffic, and where there were opportunities to differentiate and capture market share. With this data, we tailored our approach to make sure their offerings stood out in a crowded field.

Once we understood their process for attracting and onboarding new coaching clients, we identified key areas for optimization—particularly around how leads were being captured, qualified, and converted. We audited their website and created a dedicated coaching page designed to speak directly to high-intent visitors and guide them toward booking a call.

At the same time, we discovered that their existing site lacked the proper analytics setup, which made it nearly impossible to track what was working and what wasn’t. We prioritized correcting this immediately, implementing accurate tracking tools to create a data-backed foundation for scaling.

To support this, we built a custom CRM system to automate lead capture and ensure fast, consistent follow-up—streamlining the process of booking free introductory coaching sessions and keeping potential clients from falling through the cracks.

Throughout the website redesign, we collaborated closely with the client to ensure every page aligned with their brand while incorporating legacy elements they wanted to preserve. We expanded the site with new service pages and location-targeted content to support their SEO goals. We also analyzed both industry and competitor keywords to guide a long-term blog content strategy designed to drive qualified traffic and increase visibility.

The Results.

Since working with us they have:

Improved their organic keyword rankings by 1,128, which boosted their visibility online and brought in more targeted traffic.
Increased organic traffic by 1,000% over two years thanks to a solid SEO strategy that brought long-term growth and consistent results.
Moved key relationship keywords from outside the top 100 to the top 5—bringing them to the forefront and helping them connect with more potential clients.
Improved conversion rates by redesigning their site for a smoother user experience and aligning it with what visitors are truly looking for.
Cut their churn rate by fine-tuning their content and services to better meet their community’s needs, making their members stick around longer.
Built a custom CRM and follow-up system, which helped them generate six figures in high-ticket sales by staying on top of leads and keeping things moving smoothly.
Set up Google Analytics and Tag Manager, giving them the data and insights they needed to make smarter decisions and track what was actually working.
Got email open rates up by segmenting their list and launching targeted campaigns that got their subscribers engaged again.
Captured search traffic they were missing by focusing on keywords their ideal clients were actively searching for but hadn’t targeted yet.